# Dang Manh Cuong - Senior Product Designer / Design Lead
Source: https://hello.cv/manhdang
Hanoi

## Links
- LinkedIn | https://linkedin/manh-cuong-dang

## About
Highly experienced Senior Product Designer and Design Lead with over 8 years of expertise in UI/UX across diverse domains, including banking, e-commerce, and IoT. Proven ability to lead design initiatives, drive user-centric solutions, and deliver impactful digital products that enhance user experience and achieve business objectives. Excels in transforming complex requirements into intuitive, aesthetically pleasing, and highly functional designs.

## Work
### Design Lead | Vietcombank
https://
Led UI/UX design and strategy for the comprehensive restructuring of Vietcombank's flagship website, delivering a modern, internationally standardized, and user-friendly platform for their 60th anniversary.
- Directed a team of 8 UI/UX Designers in the end-to-end redesign of Vietcombank's primary website, aligning with international standards and celebrating the bank's 60th anniversary.
- Orchestrated comprehensive user research, design thinking workshops, and iterative prototyping to define and validate user experiences across personal and business banking services.
- Collaborated cross-functionally with product and content teams to seamlessly integrate UI/UX designs, ensuring a cohesive and intuitive user journey from concept to implementation.
- Implemented Agile methodologies to streamline design sprints and delivery, enhancing team efficiency and responsiveness to evolving project requirements for a large-scale digital transformation.
### Senior UX Designer / Consultant | VIESSMANN
https://
Provided senior UX/UI design and consulting for VIESSMANN, driving the development of two innovative smart home applications for air purification and energy management systems.
- Conducted in-depth user research and interviews to inform the design of two new mobile applications, enhancing usability for smart air purifier control and home energy management.
- Developed comprehensive UX/UI designs for applications tracking electricity and gas consumption, enabling users to manage tariffs and optimize home energy systems.
- Provided expert UX/UI consulting to guide product development, ensuring alignment with user needs and business objectives for smart home technology solutions.
- Collaborated effectively with a team of 8 UI/UX designers to translate complex IoT system functionalities into intuitive and engaging user interfaces.
### Senior Product Designer | One Mount
https://
Contributed as a Senior Product Designer to One Mount's technology ecosystem, enhancing user experience across multiple flagship platforms including VinID, VinShop, Vsmart Web, and OneHousing.
- Spearheaded the development and implementation of a comprehensive Design System based on Atomic Design Principles, significantly improving design consistency and efficiency across One Mount's diverse product portfolio.
- Enhanced user experience for VinID, Vietnam's largest super-app, by optimizing payment, housing management, and loyalty program functionalities for millions of users.
- Designed intuitive interfaces for VinShop, a dedicated retail application empowering independent store owners with technology-enabled supply chain and inventory management tools.
- Contributed to the UX/UI of Vsmart's e-commerce platform and OneHousing's real estate services, driving user engagement for smart home devices and property solutions.
- Applied robust UX Research, UX Design, UX Writing, UI Design, and Data Analytics skills to inform strategic product decisions and drive measurable improvements across all platforms.

## Education
### Hanoi University Of Science And Technology (HUST) | Electronics and Telecommunications
https://

## Languages
- Vietnamese
- English

## Certificates
### Google UX Design Professional
Google | 2022-01-01 | https://coursera.org/verify/professional-certificates/google-ux-design
### Enterprise Design Thinking
IBM | 2022-01-01 | https://www.ibm.com/design/thinking/
### WCAG 2.1 & WAI
W3C | 2022-01-01 | https://www.w3.org/WAI/standards-guidelines/wcag/
### User Research & UX Design
UX Design Institute | 2022-01-01 | https://uxdesigninstitute.com/courses/user-research/
### Professional Scrum Master
Scrum.org | 2022-01-01 | https://www.scrum.org/psm-i

## Skills
### UX Design & Strategy
- UX Research
- UX Design
- UI Design
- UX Writing
- Design Thinking
- User Interview
- Consulting
- Workshop Facilitation
- Design Systems
- Information Architecture
- Wireframing
- Prototyping
- Usability Testing
### Project & Team Management
- Agile/Scrum Framework
- Project Management
- Team Management
- Cross-functional Collaboration
### Design Tools
- Figma
- Sketch
- Adobe XD
- Adobe Photoshop
- Adobe Illustrator
- Adobe After Effects
- Miro
### Analytics & Project Management Tools
- Jira
- Asana
- Google Analytics
- Hotjar
- Mixpanel
- Data Analytics

## Projects
### Ximechat Platform (for VPS Securities)
https://
Designed the Ximechat platform for VPS Securities, a financial services company.
### PUB App (for Singapore's National Water Agency)
https://
Designed the PUB App for Singapore's National Water Agency.
### Ubin Web (for The Monetary Authority of Singapore)
https://
Contributed to the web interface of Project Ubin for The Monetary Authority of Singapore.
### LYFbyAscott App (for CapitaLand Singapore)
https://
Designed the LYFbyAscott App for CapitaLand Singapore, focusing on co-living spaces.
### POSOnline Web (for POS Malaysia)
https://
Developed the POSOnline Web platform for POS Malaysia.
### myRecords Portal (for PETRONAS)
https://
Designed the myRecords Portal for PETRONAS.
### Star+ App (for STAR MEDIA GROUP)
https://
Designed the Star+ App for STAR MEDIA GROUP.
### ymeet.me Web & App (for MMJ Vietnam)
https://
Developed UX/UI for ymeet.me web and mobile applications for MMJ Vietnam.

## Source
Read this profile on Hello.cv: https://hello.cv/manhdang
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